Set Up Your Email Signature. A Passive, Effective Marketing Tool for Small Businesses

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Blogging at the beach.

photo credit: Mel B.

Here’s simple activity you can use to turn every email you send into a marketing tool.

If you haven’t already set up a signature in your email program, today is the day to do it. You’ll be setting up an electronic business card that appears at the end of every email you send out.

To do this, go to your email program’s settings or options. Look for the place to set up your signature. In one of my programs it’s under the header, “personal information”. In Gmail, it’s under “settings”.

Type in the same information you have on your business card: Your name, address, phone, email and the URL of your web site. To make your web site URL clickable, add the http://www. before your URL name.

If you have a short punchy description of your business, put it in quotes under all your contact information. Mine reads, “Promoting success for rural tourism businesses.” If you don’t have one, that’s fine, we’ll be talking more about the core idea of your business in the future.

Done! Every time you send out an email it’ll be there without you having to do a thing.

And now I’ve earned a walk on the beach before heading back to Dunsmuir.

Until tomorrow….