Small Town Local Marketing Using Post Cards Works

by Joanne Steele on February 4, 2010

frig.jpgYesterday I sorted through the pile of literature I brought home from last week’s conference keeping some and recycling most.

My “keep” pile included business cards, of course, and it also included a significant number of post cards.

Then I looked at the front of my refrigerator. It’s decorated with post cards I’ve picked up from a local realtor, an arts opening, an upcoming sale at my favorite clothing sale, a spring event I don’t want to miss, and from my dentist.

They’re colorful, even beautiful on one side, and information packed on the other.

I pick them up everywhere! And in talking to organizers and business owners in my area, I learned that I’m not alone. Post cards fly off local store counters and are readily accepted from friends, unlike their poor cousins, the flyer.

What makes these little post card gems so effective?

They’re small enough to stick in a pocket or purse, and most store owners will allow a stack on their checkout counter.

The pretty picture on the front makes them hard to toss – I had some on the frig that have been there for months because they were so decorative.

All information can be packed into a 4 x 6 or 5 x 7 format. And if formatted carefully, there is even room for an address label and stamp for snail mailing.

And they’re CHEAP! It’s affordable to order small quantities to pass out or mail to announce a sale, or one time event.

They’re easy to design and order online, with assurances that they’ll be in your mailbox in as little as three to five days.

Here are some tips from people who market regularly using post cards:

Make the cover beautiful, like a real post card. It makes them easy to love and keep. Make certain that your image is high resolution enough to print well.

Use the back for all the details.  Cut the adjectives and flowery descriptions and stick to the facts. The image(s) on the front are the lure.

If there is any possibility that you might want to mail some, design the back leaving the postal regulations requisite amount of space for label and stamp.

Here is how to order post cards online:

If you google “post card printing cheap,” you’ll get a zillion possibilities. I’ve personally worked with Vista Print and PS Print, both which have good deals. PS Print is running a great February sale.

Each service has an online design tool which makes the design work easy for anyone.

I’ve never asked for a proof on any materials from each – I’m a gambler and also always get a last minute idea that precludes seeing a proof – and I’ve never been disappointed.

If you’ve run a post card campaign, let us know how it went. And, send me a copy, my frig is looking a little bare.

1 Jennifer Moline, PsPrint February 5, 2010 at 10:55 am

Thanks for being a customer, Joanne! I agree that postcards are great. I often keep them posted around my desk for inspiration, and when I go to trade shows, craft fairs and museums, I often collect postcards — they’re like inexpensive pieces of art! I even went the postcard route for holiday cards this year — they were cheaper to print and less expensive to mail. One of our bloggers lists ways to keep postcard printing down:

2 Joanne Steele February 5, 2010 at 1:12 pm

Thanks Jennifer for extending the info I presented! Note, readers… Jennifer must have a Google Alert for her company that helped her find my post about post cards that also mentions PSPrint. This is how it works in the greater Internet world.

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