Time Management Tip for Small Business Owners: Learn to Delegate

by Joanne Steele on March 12, 2010

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Time management is a high priority for rural small business owners, because youThree legged stool are doing everything from marketing to cleanup. And that’s the problem.

No matter how hard we try to ignore it, there is no way to make more time. We have 24 hours a day, and some of that needs to be devoted to sleep, recreation and our families to make all our efforts worthwhile.

You can’t make more time, but you can make more money.

Write that on a card and put it on the front of your refrigerator and your vanity mirror, so you have to look at it many times a day!

Time Management Delegation Principle #1 – Delegate What You Don’t Do Well

In his book, Ripples from the Zambezi, small business economic development expert, Ernesto Sirolli talks about small business as being a three-legged stool. One leg represents your passion and expertise – the thing you went into business to do. One leg is your finances, and the third leg is your marketing.

Dr. Sirolli notes that nobody is capable of effectively managing all three of these vital components. He also stresses that if one leg is missing or improperly functioning, the stool, and the business fails.

He suggests that to be successful, a small business owner needs to identify his or her two strengths of the three essential components for success, and delegate the third.

By delegating your marketing or your finances, you will actually free yourself up to make more money. Enough to pay for the outside services and more.

Remember, you can’t make more time but you can make more money.

Delegating the dusting and the busywork of small business will help, but what most small business owners need is to delegate that THING that is weighing on them everyday.

The THING that needs doing that they know they’re either not doing well, or avoiding because they don’t know how to do it. I bet 100 to 1 it has to do with finances or marketing.

Time Management Principle #2 – Delegate to an Expert Who Understands Your Needs.

My THING is finances. I hired a bookkeeper who set up a Quickbooks system for me that I can enter numbers into myself. She does the end of the year stuff and analysis, and I just spend a short time each month entering numbers exactly how she showed me.

I have clients whose THING is marketing, including all the essential Internet stuff that is slamming small businesses these days. They can’t afford for me to do all their marketing, but they needed help setting up the systems that they can manage themselves.

Look at what your THING is, and figure out how to get help with it before your three-legged stool takes a tumble.

Get help to create the systems you can manage yourself as easily and effortlessly as you manage all the things about your business you’re really good at.

Ask other small businesses in your town for recommendations. Go to your local small business economic development center – most counties in the US and beyond have them.

And look online. The Internet makes long distance almost as convenient as working with someone next door.

For rural business marketing, contact us at RTMG. As you know from reading this blog, we understand your needs and can design marketing systems you can manage yourself. Call or email and let’s talk.

The important thing is that you stop trying to do everything yourself. Remember:

You can’t make more time but you can make more money.

For more time management tips go to:

Time Management Technique: Get Control of Your Email Box

Time Management: To Do Lists for Small Tourism Businesses

Time Management Tip: Small Business Guide to Organizing Your Ideas

Like the three-legged stool? You can buy it at Bissel Woodworking

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