Social Media Can Save a Rural Tourism Town

by Joanne Steele on May 20, 2010


I’m on my way to the Ripple event in Hood River, OR., but wanted to take a minute to share a great success story about social media.

Lake Arrowhead, CALake Arrowhead, California has mastered social media and their director, Leslie Saint McLellan tells her story at “How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry.”

Thanks to Leslie, and also thanks to Casey Hibbard of Social Media Examiner for sharing this inspiring story.

Photo from Wsssst’s Flicker photostream

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