Attention Small Town Businesses: Save Time With Gmail’s New Priority Inbox

by Joanne Steele on August 31, 2010

Today, Google gave me another reason for having a Gmail account. The new Priority Inbox is a good thing!

Email is one of the best ways to waste time any small town business owner faces. Any help we can get to manage this energy sink is worth its weight in gold, and Google estimates that using this tool can save you a week out of every year!!!

If you’ve instituted my time management suggestion for email, (Time Management Technique: Get Control of Your Email Box), you’re well on your way to having email under control. Now some prioritizing can be done for you.. by teaching Gmail what’s important to you over the first few weeks of use.

If you don’t like what Gmail puts in your Priority Inbox, remove it – Google will remember.

If something needs to be there, move it up and Google will remember that too. This system will let you make better decisions about how you use email.

But what about those of you who have an email address associated with your website?

I’m not as attached to the importance of that as I once was. Back in the olden days… 6 or 7 years ago, that was important because Internet service providers were disappearing or consolidating almost daily.

Web based email was a little scary then  – it could disappear in an instant! AND, your email address could disappear overnight with your ISP. Having an address, @yourwebsite, gave you some assurance of consistency. Downloading to your computer felt a little more secure.

Now it makes more sense to use one of the big web based email services. They are devoting tons of effort, creating new features and systems to make you happy so you’ll stay with them.

I gave up the email address linked to my website over a year ago when the spam threatened to take over my life. My business email address, ruraltourismmarketing@gmail looks professional enough. And I have all the innovation of Google helping me get through my email with time for other pressing business matters.

Early reviews indicate that this bit of innovation is being well accepted. Here’s an example: “An Impressive New Feature Makes Gmail’s Inbox Smarter.” Is it time for you to save a week a year and switch over to Gmail?

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