My first post, “Working Together,” was probably read by 2 people. At that point I didn’t understand much about search engine optimization, but I had lots to say and a ton of enthusiasm for my subject.
So I get blogging. I’ve made all the mistakes. I’ve had days where words had to be pried out of my brain, and days that I had to curb my enthusiasm to keep from writing a book.
I am a committed blogger. Now, a year later, I can say with some authority – Add a blog to your website!!
I’m not going to overwhelm you with technical jargon, I’m just going to give you the simple reason for doing this:
If you have a blog on your website, you’ll have a way to add fresh content to your site on a regular basis without having to pay your web master to do it.
Fresh content is mother’s milk to those Google and other search engine crawlers that are noodling around in all the billions of websites online. New content means someone is paying attention to a site – it isn’t an abandoned, outdated resource.
Think about how irritating it is to click through to a site looking for info on a subject only to find that it’s packed with old useless drek. You feel irritated at the site owner and you feel irritated at Google for sending you there.
Google doesn’t like to have you feel irritated. They know that if their crawlers serve up the latest and greatest results that match your search terms, you’ll love them and come back again and again. You might even click on one of the sites at the top that are paying for that position. That makes Google REALLY happy.
So, back to adding a Blog to your rural or small business website…
At least once a week,blog. Overcome your hesitation about writing and chat up your customers about something that you’re really excited about, about your business. Add some links to other pages in your website and within weeks, you’ll begin to see your position on Google searches improve.
This post isn’t about how to blog, it’s about why you should blog.
To prove to yourself that you can do it, get out a piece of paper and write down 10 subjects you could blog about. I’ve written 194 posts and am continually amazed at how easy it is to come up with a topic.
If you own a lodging, blog about all the great things your customers can do when they come. Blog about where you get your pastries for your continental breakfast ( if it’s special). Blog about your recycling program. Blog about the environmentally friendly detergents you use.
If you have a retail operation blog about your brands and why you carry them (Each brand can be a separate post). Blog about the fun you had on your last buying trip. Blog about your friendly staff, giving each a separate post.
If you have a restaurant, blog about your menu, your daily specials, your local suppliers, your customers, what people do before they come to eat at your place and what they can do locally afterward.
Then, read some of my past posts on blogging to get started. I guarantee you’ll be delighted with how it improves your website traffic and gets you more customers.
Photo from eyeliam’s Flickr Photostream