This month’s Nebraska Rural Living newsletter included a story I can’t wait to share. There is a group of Nebraska entrepreneurs who have a website, Grow Nebraska, who manage a statewide collaboration of small rural businesses.
Flavors of Nebraska is the result. It’s exactly the kind of collaboration I’ve been talking about for a year! Small rural businesses all over Nebraska are banding together to market themselves. They are going to attract Explorer Visitors from all over – I’m planning my spring travel route to pass through some of the locations on the passport.
Why does this type if collaborative marketing work?
People , especially the Explorer Visitors that Marci Penner in Kansas talks about, like to plan travel around themes. Or they want to see a number of rural attractions clustered in a region. Grow Nebraska makes that easy.
A few days ago I checked out the maps at Grow Nebraska and was delighted to see all the participants for Flavors of Nebraska located on their interactive map. It’s easy to design a trip to see them all. (the map wasn’t working properly this morning and may be down a while longer according to Erin at Grow Nebraska. Keep checking back. It’s work a look-see.)
The all time best map of this kind is still the Kansas Sampler Foundation’s Explore Kansas Map. It allows me to design a journey that includes a variety of types of attractions, whereas the Nebraska map requires me to go to separate maps for “Food and Beverage,” “Art,” and “Just Plain Fun.”
Grow Nebraska’s Best Ever Idea for Rural Area Marketing – A Passport
What Flavors of Nebraska adds to my list of “Best Ever Ideas for Rural Area Marketing” is their passport that participants can have stamped at each location they visit. Visitors win prizes for visiting a certain number of passport attractions. This is genius!
Yes, to us Explorer Visitors the adventure begins with the journey, but something like this passport appeals to our “work for the prize” urges!
Nebraska, here I come!!