Several months ago I introduced you to Foursquare, a location-based service and game for smartphones that allows your customers to “check in,” get special deals from your small business, find out who is also there and what those other customers have to say about you. It should be part of your small business internet marketing plan.
Now Facebook is getting into the Places action. With over 200,000,000 Facebook users on smartphones, it’s logical that this would be a next important move for them.
So, as a small business in a rural community, it’s important for you to embrace this new internet marketing opportunity too. It’s still in beta, so not available everywhere yet, but for those of you in the US who have an active Facebook business page, get with the program!
Thanks to Sheila Scarborough and Becky McCray at Tourism Currents for pointing out this new internet marketing opportunity in their November newsletter.
I know how this is making some of you feel. AGAIN??? ANOTHER THING SHE WANTS US TO DO!!!
Here’s the thing to remember.
There is never going to be a time when you can sit back and call your internet marketing efforts done.
You don’t brush your teeth once and say, “Done!” You get into the habit of doing it everyday. Internet marketing is like brushing your teeth. You have to make it an everyday habit. And, every time you go to the dentist, he or she has something else they want you to do. Use a power brush! Floss! Dental sticks! Get a mouth guard! Mouthwash!
And, somehow, you manage to do most of what your dentist says without giving it a thought to the time it takes. It becomes a habit that you modify and add to as needed.
Increasing your internet marketing activities is like adding that power brush to your dental care routine. It’s hard to stand there buzzing your jaw for 2 minutes the first few times you do it, and then it’s a habit!
If you don’t have one already, that Facebook business page is something you need to add to your internet marketing habit. Here are some past posts on how and why to get that done if you haven’t already.
- How Facebook Is Helping a Successful Rural Tourism Business
- Follow the Facebook Rules To Set Up Your Business Page, OR ELSE!
- Is Facebook a Good Marketing Tool For Rural Tourism Businesses?
You and I are in the same boat when it comes to Facebook Places. It’s so new, I’m learning about it right along with you. Go to the Facebook Help Center and read up on the what’s, why’s and how’s and jump into this new opportunity.
Then, let us all know how you’re doing and what your results are.
Photo by Mike Kline. Thanks!