Now, thanks to Google a Hotpot is now more than a stew in a tightly covered dish, it’s the Big G’s latest entry in the hyper local review market, designed to dish up recommendations that will match your every desire.
Here’s why it’s important that you think about Hotpot
I have alerted you several times in the past two years about the importance of getting your business listed at Google Places, formerly Local Business Center. Check out Another FREE, Powerful Tool to Market Your Business or Visitors’ Bureau Online and Small Town Chambers of Commerce, Mobilize Your Businesses and Showcase Your Town For Free On Google Place Pages if you still haven’t done this.
In one of those posts I predicted that while Google Places is still aggregating reviews from many of the most popular review sites, they were at some point going to figure out a way to capture and use their own reviews.
Hotpot May Be Google’s Answer to Yelp, TripAdvisor and Facebook Places
I’ve been watching Hotpot since its release in mid November 2010 and the verdict is still out as to whether it will keep pace with some of the more popular place based review sites.
Once Hotpot reaches some kind of a usage tipping point, you’ll be seeing Hotpot reviews dominate Google Places review listings.
You and your customers may be going to Facebook for fun, but you’re still going to Google for the serious business of searching for information.
Google Places pops up on page one for businesses searched by name. Now, Hotpot reviews are appearing in searches, and those reviews are also beginning to appear prominently on Places.
I haven’t been able to figure out a way you can list your business for reviews specifically on Hotpot, but there are indications that claiming your site at Google Places might help. That’s good for you – one less thing to do with the chance of multiplying the results.
Google is working very hard right now to break into the hyper local market that is crowded with Yelp, Facebook Places and Foursquare. And Google is Google.
Rule of thumb: Never take your eye off the 800 lb gorilla in the room. And that’s Google. Take 10 minutes and claim your Places listing, and then plan ways to keep it updated with useful info, pictures and some of the other free options Places offers there. Revisit your listing at least once a month to freshen with new content and pictures.
Photo on flickr by Leo Fung