Should Internet Privacy Concerns Stop You From Internet Marketing?

by Joanne Steele on June 10, 2011

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Electronics Superhighway

"Electronic Superhighway" by Nam June Paik

It’s been a big news week for internet privacy concerns, with Apple announcing it’s new ICloud system, gamers hearing an apology from Sony at the E3 conference for its security problems, and the US Government getting into the act by urging companies to boost their internet security.

How concerned about internet privacy should you be?

With all the internet privacy talk this week, many overworked local business owners are beginning to wonder if it’s just safer and easier to opt out of internet marketing altogether.

STOP!

Eliminating your internet marketing would be as counterproductive as closing your store because burglars might rob you!

I wrote an article in December about internet security – 3 Rural Rules for Internet Security

Here are several more internet privacy “rules” or suggestions:

Watch what you open in email, even those things sent by a friend.

We all know not to open attachments sent by strangers, and many people are reluctant to open attachments they aren’t expecting from a friend or business associate.

Hackers have taken their nefarious ways to a whole new level. They’re working through websites now. They send out an email to your hacked address book with a link to another website and a friendly invitation to your friends and associates that sounds like it’s from you. Your friends do this and THEIR address book gets hacked.

This phishing, as its called can get complex and serious with requests for your personal and log-in information from supposedly trusted sources leading to hackers getting access to your financial information.

Or, it can end with an offer to debug your computer for a price, from the hacker/phisher himself! That’s the latest bug that circulated recently among folks in my neck of the online community.

To protect yourself, don’t click to any website from your email box that you don’t recognize. If it’s from a friend, email or call them back to check if they sent it before opening.

Don’t go for the convenience of having your computer store your passwords.

It’s convenient to have your computer automatically remember passwords and skip having to remember or look them up. But if a hacker ever is able to burrow into your computer – which is possible since we’re all connected through the internet – that is the first place he or she will be looking.

Don’t automatically store those passwords. Type them in fresh every time.

We’re at the very beginning of the internet revolution. We’re still getting our minds wrapped around the new reality that the thing we spend hours on in the privacy of our own homes or offices is connected to a superhighway.

That superhighway is being used by billions of good people like our customers, which is why we need to be there too.

And we need to learn the rules of the road because it’s also being used by criminal elements who are very good at taking advantage of our trust!

photo on Flickr by David Harris

 

 

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