I read Travel Online Partners often and was so delighted by one of Andy’s great ideas, learned from the Greenville, South Caroline CVB, that I have to pass it on.
Post Card Marketing
Yes, good old fashioned snail mail post cards, with stamp in place ready to be addressed and mailed by a visitor.
I’ll let Andy tell you the rest of the story in his blog post, A Simple Word of Mouth Marketing Idea for Tourism Folks.
It’s the middle of the summer tourism season for many of you, and you’re busy, so I’ll give you some tips on pulling this simple doable idea off:
Creating the post card
There are tons of post card printing companies listed online. If you have some skill with a design tool like Photoshop or Publisher, you can easily create your own card and upload it to one of the really cheap printing companies.
The key to a really nice card is a compelling photo that is a high quality file. Don’t pull something off the web and expect the image to look good in print. For print, you want about 300 dpi to make the photo look sharp.
On the back, follow Andy’s advice about some kind of tracking device to learn when you’re getting some action on this small simple doable marketing option.
Instead of printing the URL for your homepage on the card, use the URL for one of your interior webpages like www.yourbusiness.com/photoalbum. You’ll be able to track any new action on that page by watching your analytics. If you have the time, (ha, ha) you can even create a separate page for this promotion, with it’s own URL, ie, www.yourbusiness.com/postcard, where you include special info and promotions that the person receiving the post card might be interested in.
Buying the postcard stamps
I know you’re busy, so use the US Post Office’s shop online service. Pay for your stamps online and have your postal carrier deliver them to your door.
Andy made one little error. Stamps will cost you $.29 each rather that $.40 for a 4×6 post card, so with the cost of the card itself, which could run you $.08 each, you’re still within his $.40 a piece range.
Pick a lovely compelling image for your postcard front. Be sure to put your business name, address, phone number email address and website URL somewhere on the back.
And remember that the Post Office wants plenty of room on that back for a stamp and address, so keep all your info to the left part of the back pane, and you’re good to go.
Thanks Andy, and thanks Greenville, South Carolina CVB!
Yep. I’ve written about postcards in the past. Check out…
Photo on Flickr by Austin Even