The SEO Pyramid – Climb to a Better Website

by Joanne Steele on July 29, 2011


I discovered this SEO Pyramid today at SEOmoz, and wanted to immediately share it with you. Thanks goes to Rand Fishkin for creating something so simple and powerful to help us learn where to devote our precious time.

SEO pyramid

SEO Pyramid created by Rand Fishkin for SEOmoz

SEO, you will remember is short for search engine optimization – creating each page of your website so that it can be found by search engines like Google.

What does this SEO Pyramid say to an overworked small local business owner?

Yes, social media is important, but look at where it lives – at the top of the pyramid. That means that before you get the jitters about Facebook and the new Google+, first concentrate your limited time on building the foundation of your SEO Pyramid – Content Quality.

You, like those ancient Egyptian pyramid builders will be carving your next layer of stone while you’re still building your foundation – in your case those keywords.

In your SEO Pyramid, those keywords may also be the mortar that holds your quality content, your foundation, together. (Aren’t analogies fun!?)

Then comes the Link Building, a vital and often challenging part of SEO building. And finally cap your Pyramid with some Social.

The true brilliance of this SEO Pyramid is that it will help you plan and design your new, effective website, which many of you know you need.

And, it will also guide you as you build each individual page. It provides a blueprint for every single addition to your website.

1. Start with your Perfect Customer and create content, and the look and design of your website that speaks to him or her….

2. while including the keyword phrases that he or she will be using to find you on Google. And because of those carefully targeted keywords, Google is more likely to serve your site up on search results page one.

3. In addition, you have linked this page to other relevant pages on your own website, and also have sought links from other high quality sites. Why? To show Google that other sites trust your point of view, and to have yet one more chance to capture your customer’s attention including….

4. using social sites – your social media outposts like your Facebook business page or Twitter site which allow you to interact with your customers where they congregate for information and fun.

step pyramid

Joanne visiting the step pyramid in Egypt

I spent a month in Egypt several years ago, and I saw a few pyramids without a peak, but didn’t see one without a strong and lasting foundation.

Use this analogy to confirm for yourself that creating that quality content and new easy to update WordPress/Thesis design for your website is more important that updating your wall on Facebook… for now.

NOTE:  In the interests of full disclosure, I have an affiliate account with DIY Themes, creators of the Thesis Theme. I love Thesis and use it on all my own websites. I would never recommend anything that I wasn’t totally sold on myself.


Here are several past posts that go more in depth into some of the topics in this post:

What the Heck are Keywords and Why Should a Small Business Owner Care?

New Year’s Resolution #1 for Rural Businesses: Update that Website

A Simple Thing You Can Do to Help Your Business AND Your Town.


1 Saundra Radziewicz January 25, 2012 at 9:37 am

I’ll set a link to this site on my weblog.Thank you!

2 August 10, 2011 at 9:01 pm

This is really good seo knowledge pyramid, but as per my knowledge competitors analysis is necessary part of seo.


3 Joanne Steele August 12, 2011 at 1:20 pm

I’m not sure that knowledge of competitors is directly beneficial to SEO, but certainly important for generating ideas and analysis of search engine positioning. Do you have specific ideas for using competitor analysis for SEO?

4 Gem Webb August 2, 2011 at 6:45 am

Great article to help website owners in the tourism marketplace understand the different areas of increasing exposure with all these types of styles. If it looks overwhelming, just add a single duty to each day through a work week and start lightly while continuing your regular routeen. It’s all about little steps.

5 Joanne Steele August 2, 2011 at 10:13 am

Well put, Gem.

6 bert July 31, 2011 at 5:52 pm

thanks joanne!

7 Gouthami July 30, 2011 at 8:23 am

Very simply put. Thanks Joanne!

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