Picnick For Easy Photo Editing to Speed Up Your Website

by Joanne Steele on August 12, 2011


I’ve been burning up the computer keyboard on the soon to be opened membership site, Take Control of your Internet Marketing (click to take a sneak peek at what we’re going to be offering), but didn’t want to make you wait to learn about Picnik.com.Picnik logo

Picnik is an amazing little photo editing tool that allows you to quickly resize images for your website in just a few simple clicks. Photo resizing may have been complex and expensive in the past, but with Picnik, it couldn’t be simpler.

Whether you’re a rural tourism business or a small local business, you know you need a fast loading website.

What you might not know is that the size of your photos is affecting the speed of your website.

This is why Picnik is so important.

Just because WordPress or whatever platform you use for your website says you can upload fairly big image files you don’t want to do that!

It will affect the loading speed of your website to have a bunch of huge photo files. Online, big doesn’t mean better quality, it just means potentially slower website.

From now on, resize your photos before uploading them, using Picnik. Here’s the easiest way to do that:

1. Go to picnik.com and create yourself an account.

It’s worth it – they store your last five edited images if you stay with the free option.  If you pay to be a Premium Member, you’ll be able to store all your edited files.

2.  Click “upload your photos.”

You’ll see your photo with the editing navigation bar above it.

You can do all sorts of editing and enhancing using Picnik. Explore these on your own. I want to show you a lightning fast, easy to use and understand resizing tool.

3. Click the “Save and Share” tab at the far right on the navigation bar.

4.  Resize your image.

Change the dimensions (the width and height in pixels) to change the size of the file. If you change your largest dimension to 600 pixels, Picnik will resize the other to the correct aspect ratio.

Unless you’re populating your website with huge images, this will work well.

I’m no expert in the finer points of file sizes vs. numbers of pixels, etc., but checking results in Photoshop indicated that the quality slider on the “Save and Share” page did little to change the file size.

You’re ready to upload that slimmed down image to your website.

6. If you’re resizing photos for little avatar images for Twitter or other sites, start by using the Cropping Tool to isolate the face or image you want to use.

Then go to “Save and Share” to resize the resulting image to exactly the dimensions required by the particular site.

This program will save you so much time and energy preparing photos for your website and internet marketing, you’ll have extra to spend playing with all the other features Picnik offers for enhancing your images and creating kicky photo products.

Let us know how you use Picnik!


1 Paul Aydelott August 16, 2011 at 9:48 am

I think there are two issues. One is how to get people to resize photos easily before uploading. The other is how to use the cloud effectively.

I have the same uploading problems with Joomla as you do with WordPress. I’ve used one Java-based extension that resizes and uploads the smaller file. When it works, it’s great. The user doesn’t have to really know much about photo management. As for Picassa, I’d like it better if they changed the “export” button to “prepare for web”. I also like Picassa because it always keeps the untouched originals on the local computer.

As for upload to the cloud for archiving, as we get faster broadband (and some of us finally get broadband) archiving all files to the web makes a lot of sense. While I use an external drive to do a backup every night, as easy as that is for me, it is still beyond the skill set and understanding of most people. Cloud backup could be very easy. As for Picassa, uploading albums is a good choice now, if you have the network speed.

2 Paul Aydelott August 12, 2011 at 6:59 pm

Picnick is indeed a good tool, but it still requires upload a big file over the Internet. Some of us with slower connections find this frustrating. I prefer to use Google Picassa. It has super easy tools for cropping, enhancements, and some special effects. I can mark a large number of photos at once, select a size for the reduced photos, choose the quality, and export the whole group of photos to an export folder on my computer. And, it always saves the original photos before any alterations.

3 Joanne Steele August 16, 2011 at 8:51 am

Good point Paul. I found that using that little Picnik “Save and Share” tab was a terrific alternative for busy non-tech folks who are now simply uploading images at the max. size WordPress will allow. Do you use Picasa to archive your photos? I’m wondering about suggesting that folks archive photos for general marketing use on Picasa where they can be transferred for printing and web usage within the cloud w/o requiring slower connections to do multiple uploads. Your thoughts on this?

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