8 Reasons Why a Simple Website Is Best and Content Is King

by Joanne Steele on September 23, 2011


With all the options available it’s often confusing to a small local business owner who just wants a decent web presence at an

drill bit

Remember the old marketing adage, "You're not selling drill bits, you are selling holes."

affordable cost. Luckily simple is best and here’s why:

1. Simple is cheaper.

Instead of spending big bucks on a fancy website with lots of moving parts , you get yourself a beautiful effective WordPress site that  you can update yourself.

2. Simple makes things easier for your customer to find.

Just because you can add bells and whistles doesn’t mean you should. Instead of focusing on moving parts, you focus on building your website so that the information your customer is looking for isn’t buried in interior pages or stuck under fancy irrelevant moving parts.

3. Simple means your website is viewable on smartphones.

If you keep your website simple, with easy to use navigation and no flash animation, smartphone users will see it and find the information they need. You won’t need a separate mobile version of a simple WordPress website.

4. Simple helps you keep your eye on the prize – sales.

You know that people come to your website for information and possibly to buy. They need to see themselves in the images you use, and read the content that answers their questions. Those things lead to sales. Everything else is dancing clowns.

5. Focus on content means you focus on words not technology.

For business websites, the goal is to increase engagement with your customers that lead to sales. That engagement is served best by content that answers your customer’s questions, provides them with useful information and connects them with other’s positive experience of your product or service. None of the requires expensive moving parts.  Quality content is King and Queen.

6. Focus on content means you pay attention to important things like keywords and keyword phrases.

The superhighway from Google to your website are the words your customer uses to find you.

If you spend your valuable time planning fancy moving graphics and animation instead of concentrating on identifying those all important keyword phrases, you end up with a fancy billboard with as much traffic as a sign on the end of a dirt road in the middle of nowhere

7. Focus on content means you are paying attention to serving your customer’s needs.

It’s all about your customer. Simple images of your customer enjoying what you do or offer are the only images you need.

Words answering your customers questions and concerns are more valuable than moving parts and dancing clowns when it comes to creating a relationship that leads to sales.

8. Focus on content keeps your attention on building a relationship with your customer.

The reality is that it isn’t about you, it’s about your customer! Flashy, expensive moving parts too often feature all the wonderful products and services you have. People don’t buy products and services, they buy solutions to their problems!

Keeping it simple means you remember the old marketing adage, “You’re not selling drill bits, you are selling holes!”

Focusing on content means you’re more likely to keep your eye on your customers needs and solutions to their problems.

Photo on flickr by Mike Baird



1 Frank September 24, 2011 at 2:54 am

Could not agree more Joanne,
I have several small businesses as clients and we just create really simple ( but appealing) sites using Wordpress. Some people then maintain them , others are happy for us to keep the content fresh.

Also agree totally re mobile options, we all just have to look around us to see how many people use mobile devices for search etc. In fact, I am on a bus, heading to Melbourne airport writing this on a iPad using a wireless hotspot from my phone. I am 54…. Imagine what the ” youngies” are doing!

2 Joanne Steele September 27, 2011 at 3:22 pm

Hi Frank,
I just got off the road – two days driving to SoCal using our IPhone all the way. I must say – the current mobile options for websites are so boring, I always check out the regular version, and if I don’t end up with a blank screen (flash) or something so complex it makes me dizzy, I opt for surfing around the real website. Any other opinions on this?

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