The New Facebook – A Quick Overview For Small Local Business

by Joanne Steele on September 30, 2011

I’m traveling this week, so haven’t had any time to blog. But I don’t want to leave you without something interesting and valuable to think about.

Below are links to some of the articles I have been digesting as I attempt to figure out the value, benefits and dangers of the new Facebook rollout of Timeline and Open Graph.

Joanne's Facebook Profile Page

Facebook's new look. Check out the ticker in the upper right corner - it's important.

This article sums up the changes very well. For small local businesses including rural tourism businesses trying to get a toehold in the world market, the key will still be killer content and relationship building that gets you onto people’s newsfeed and into their Timeline.

The Epic Facebook Changes – A Marketers Guide

Privacy is the big, and I mean HUGE issue with Facebook’s new “frictionless sharing.” By installing certain apps, which do look valuable and interesting, you give Facebook permission to post to your friend’s newsfeed what you’re doing on the world wide web. What news you read and for how long, what you view, what you listen to.

It sounds a little creepy, which may slow the adoption by folks with privacy concerns. But what we’ve learned over the past few years is that sharing is more important to most people than privacy when we look at their actions.

For you, a small local business owner trying to attract the few hundred or thousand customers you need to be successful, it means proceeding with caution, but you must proceed!

The New Facebook: How to Take Control of Your Privacy

If you’re still trying to figure out if Facebook is worth it, and feeling overwhelmed by the prospect of learning what to do, one option is to sign up for this 21 day free course. I’m in the middle of it and find most of it relevant to small local businesses, and none so far that isn’t still useful, after Facebook’s big change.

We’ll be thoroughly covering Facebook in our internet marketing membership site, Take Control of Your Internet Marketing, but for those of you who can’t wait, Tommy dishes up great info in 21 short segments.

21 Days to a More Engaging Facebook Presence

Time to load up Jonny Cat and hit the road.



1 asphalt 6 apk January 26, 2012 at 6:09 am

Hello There. I found your blog using msn. This is a really well written article. I’ll make sure to bookmark it and return to read more of Small Local Business: An Introduction to The New Facebook . Thanks for the post. I will certainly comeback.

2 Joanne Steele January 31, 2012 at 1:03 pm

Welcome. Keep letting us know how we can help.

3 Tommy Walker September 30, 2011 at 3:03 pm

Thank you so much for featuring the 21 series in your roundup! Even though the platform has changed, I think the point of “be engaging” is more relevant than ever!
Hope you enjoy it and if you have any questions, feel free to shoot me an email!

4 Joanne Steele October 4, 2011 at 8:24 am

Thanks Tommy, I agree about being engaged, and love that you start every segment with that message.

5 Joanne Steele October 4, 2011 at 8:25 am

Thanks Daryl. Keep us posted on your insights as you delve into the new Facebook.

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