I’m traveling this week, so haven’t had any time to blog. But I don’t want to leave you without something interesting and valuable to think about.
Below are links to some of the articles I have been digesting as I attempt to figure out the value, benefits and dangers of the new Facebook rollout of Timeline and Open Graph.
This article sums up the changes very well. For small local businesses including rural tourism businesses trying to get a toehold in the world market, the key will still be killer content and relationship building that gets you onto people’s newsfeed and into their Timeline.
Privacy is the big, and I mean HUGE issue with Facebook’s new “frictionless sharing.” By installing certain apps, which do look valuable and interesting, you give Facebook permission to post to your friend’s newsfeed what you’re doing on the world wide web. What news you read and for how long, what you view, what you listen to.
It sounds a little creepy, which may slow the adoption by folks with privacy concerns. But what we’ve learned over the past few years is that sharing is more important to most people than privacy when we look at their actions.
For you, a small local business owner trying to attract the few hundred or thousand customers you need to be successful, it means proceeding with caution, but you must proceed!
If you’re still trying to figure out if Facebook is worth it, and feeling overwhelmed by the prospect of learning what to do, one option is to sign up for this 21 day free course. I’m in the middle of it and find most of it relevant to small local businesses, and none so far that isn’t still useful, after Facebook’s big change.
We’ll be thoroughly covering Facebook in our internet marketing membership site, Take Control of Your Internet Marketing, but for those of you who can’t wait, Tommy dishes up great info in 21 short segments.
Time to load up Jonny Cat and hit the road.