What 2012 Social Media Predictions Should Small Local Businesses Heed?

by Joanne Steele on November 29, 2011


I have been reviewing social media and internet marketing predictions for 2012. Here’s a few examples to check out:

FreshBuzz’s 5 Predictions for Social Media in 2012crystal ball

Social Media Predictions for 2012

Just google “social media predictions, 2012 and have at it for more. The results will grow and change over the next month.

As a small local business, if you remain focused on your customer you’re on the right track for 2012.

I’m happy to say that if you’ve been following my past advice about focusing the limited time you have on refining your knowledge of your Perfect Customer (the one who pays your bills, who you wish you had a 100 or 1000 just like), it’s all good. You don’t have to make any huge changes in your internet marketing strategy.

Here’s why:

You are writing the content on your website, blog, newsletters and/or Facebook page like personal letters to Your Customer, so you are:

  • Using the words your customer is using to search for you (SEO is covered)
  • In all the places your customer is searching (No need to go screaming to the next new social media thing just because it’s here and new.)
  • Not worried about UGC, SERP, SEO, and all that other jargon. (They’re just letters that internet marketing wonks use to refer to what you’re already doing. Ignore them.) When you focus first on people, your customer, the only letters you need to be concerned with is HOW MAY I SERVE YOU.

This doesn’t mean you can rest on your laurels.

Expect to have to make changes. Your customer is moving to mobile technology, and you will have to be there. But don’t go there first.

Be where your customer is searching for information right now – Probably Facebook, and any number of review sites, Google Places.

If you haven’t done it already, get that old website replaced or updated. (I know, I keep promising help with this, which is coming soon and will be worth the wait.)

In 2012, keep working on your sound customer focused strategy. Keep learning about your customer’s needs, wishes, problems that you can help to solve and desires.

Get comfortable with internet technology by working with it everyday.

The biggest thing that most small local business owners have to conquer is their fear of the internet and internet marketing, and you know what FDR said about that in his first inaugural address


Let’s hear your prediction… Based on what you know about your customers, do you anticipate any big changes in where you’re going to find them online next year?

Photo on Flickr by Ghostboy


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