There have been lots of blog posts about how to use Pinterest for business. Although the information in the ones I’ve read was useful, it either referred to large brands, or showed few examples, my recent Pinterest post included.
So your questions about the logistics of exactly how a small local business could set up a Pinterest page may have still gone unanswered.
This Pinterest site is useful for their rural tourism business in so many ways.
1. It enhances and supports their website by showcasing all the recreation and amenities visually. If you look at their website, all the same information is available, but for this visual, impatient world, Pinterest serves up the same information in a compelling, irresistible way.
2. Their first pin board lays out a pretty complete visual representation of who they are and what they do. If this was the only board, they would be coming close to being too commercial for the Pinterest terms of service. But they play by the rules by including so much more.
3. The other boards are packed with useful information for anyone traveling in far Northern California. By doing that, they’ve also created an amazing marketing tool for their own business as a hub.
Think about your own small town or county. If you created a Pinterest page for your business, what attractions would you include to capture and keep your customer and visitor a little longer?
Look at their Recipes to Try. I expect that some of these are served at this B&B. And more importantly, these choices give a follower some idea of who the folks at St. Bernard Lodge are and what a stay might be like. Food tells a lot about people and places. Could you tell a story about yourself and your business through your own choices of recipes, whether you serve food or not?
The rest of the site fleshes out a more detailed picture of the business and the surrounding area, with a few quirky additions in the Misc. Stuff page.
So, before setting up a Pinterest page for your business, think about how you want to tell your story in pictures. This St. Bernard Lodge page is a good template for any rural tourism business.