A Pinterest Page Example Any Rural Tourism Business Can Copy

by Joanne Steele on April 24, 2012

St.Bernard Lodge Pinterest pageThere have been lots of blog posts about how to use Pinterest for business. Although the information in the ones I’ve read was useful, it either referred to large brands, or showed few examples, my recent Pinterest post included.

So your questions about the logistics of exactly how a small local business could set up a Pinterest page may have still gone unanswered.

I have found a good model to copy. Let me introduce you to St. Bernard Lodge near Chester, California. Check out St. Bernard Lodge on Pinterest.

This Pinterest site is useful for their rural tourism business in so many ways.

1. It enhances and supports their website by showcasing all the recreation and amenities visually. If you look at their website, all the same information is available, but for this visual, impatient world, Pinterest serves up the same information in a compelling, irresistible way.

2. Their first pin board lays out a pretty complete visual representation of who they are and what they do. If this was the only board, they would be coming close to being too commercial for the Pinterest terms of service. But they play by the rules by including so much more.

3. The other boards are packed with useful information for anyone traveling in far Northern California. By doing that, they’ve also created an amazing marketing tool for their own business as a hub.

Check out the board on Lassen Volcanic National Park, or their Favorite Places and Spaces boards.

Think about your own small town or county. If you created a Pinterest page for your business, what attractions would you include to capture and keep your customer and visitor a little longer?

Look at their Recipes to Try. I expect that some of these are served at this B&B. And more importantly, these choices give a follower some idea of who the folks at St. Bernard Lodge are and what a stay might be like. Food tells a lot about people and places. Could you tell a story about yourself and your business through your own choices of recipes, whether you serve food or not?

The rest of the site fleshes out a more detailed picture of the business and the surrounding area, with a few quirky additions in the Misc. Stuff page.

So, before setting up a Pinterest page for your business, think about how you want to tell your story in pictures. This St. Bernard Lodge page is a good template for any rural tourism business.


1 Jeremy Patrick May 29, 2012 at 4:08 pm

I would jus tlike to thank you for all the helpful suggestions, not just with Pinterest, but throughout your entire website! I was just appointed as a marketing liaison for “Knott County Tourism”, in Knott County, KY. Like so many other small, rural areas, we have decided to go the tourism route for revenue, and the tips/advice you have provided have made me much less nervous about my newly appointed position! So again, thank you, and if you’re ever in Kentucky, give Knott County a visit!

2 Joanne Steele May 29, 2012 at 4:15 pm

Congratulations Jeremy. There couldn’t be a better time to turn to rural tourism as an excellent revenue source. Keep me in the loop. As you’ve read, I love to share successes – there is so much we can all learn from each other.

3 Jeremy Patrick June 3, 2012 at 1:05 pm

I sure will, and thanks again.

4 Barbara Steinberg April 28, 2012 at 7:33 am

Thanks for this great example and update on Pinterest! I will be sharing this with some other communities who may benefit from you insight.

5 Joanne Steele May 1, 2012 at 9:11 am

Thanks Barbara, People love images, and businesses that capitalize on that affinity will benefit.

6 Kim Phillips April 28, 2012 at 5:23 am

Curious about the timing of your newsletters. Conventional wisdom is that the majority of people read email at work, so a good time to send emails is in the very early morning on weekdays. Do you send yours on Saturdays because your audience is mostly self-employed (and therefore work all the time, like you and me)?

7 Joanne Steele May 1, 2012 at 9:14 am

Hi Kim,
You got it. For self-employed people, everyday seems to be a work day, but for many, Saturday is time to take a short breather. I find that I have two peaks, on Saturday and Wednesday, with a smaller bump on Monday… when folks who take the weekend check out that Saturday email notice.

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