I have heard from a number of small local business owners confused about what I mean when I say internet marketing is simple and doable. They think that I’m saying that internet marketing is easy!
Internet marketing is a lot like dieting. Losing weight is simple – you reduce your caloric intake, you lose weight. It is clearly not easy. If it were, we’d all be slim and svelt!
While internet marketing is not easy, it is simple and doable – a whole lot simpler and more doable than losing weight actually.
But the analogy works because it’s not brain surgery or particle physics that you have to go to school a zillion years to understand.
It’s like understanding how to lose weight, which stripped of all the complexity gets down to, eat less, lose weight, eat more, gain weight.
By knowing what you need to do, and following simple and doable steps, you can accomplish amazing things, like building a fabulously successful internet marketing program or even losing weight.
Setting up any old Facebook page is easy. Effectively using social media to connect with your customers and build relationships that will lead to more sales is not.
But is it simple and doable if you follow certain steps and procedures.
Having an effective website that ranks well with search engines and connects with your Perfect Customer within 3 to 7 seconds is hard. But it’s NOT ROCKET SCIENCE. It’s simple and doable – step by step by step.
Writing content for blogs, web pages, emails and email newsletters is difficult and challenging for many people. But with a formula to follow, it can be simple and doable and effective, especially for small local business people who are experts at what they do and passionate about their subject.
But it’s the formula that makes it simple and doable. Without a formula, it may be downright impossible!
Internet marketing is also like broccoli. You know it’s good for you, but ..
It actually may be broccoli with a soft, lovely chocolate center.
You may be resisting the idea of “doing it,” because you’re not clear about the payoff. You are struggling because of the recession, and lack of time, and lack of money and lack of customers. But you’re still not sure there is a connection between solving those problems and being perky on Facebook.
I’ll tell you right now, Internet Marketing is not about being Perky on Facebook!
It’s simply not that easy.
Nor is it about paying someone who calls you and guarantees that he/she’ll get you on search page one for $200 or $500 per keyword. That sounds easy. It even sounds simple and doable to some of you.
But your goal is CUSTOMERS, loyal, paying customers, and getting them is just not that easy!! But it is simple and doable if you commit to taking action, step by step.
Internet marketing is a process of taking steps, simple and doable steps, one at a time to build your understanding of inbound marketing, relationship management, search engine optimization, use of internet tools and more. For some of you that may seem like eating broccoli.
But you start taking those simple and doable steps, and find yourself getting more customers – that’s the soft yummy chocolate center. And suddenly, eating broccoli and internet marketing is truly simple and doable !
I’ve spent two years developing a program of simple doable steps. It’s called, Take Control of Your Internet Marketing.
It’s inexpensive, and early adopters are getting results before finishing the first Module.
Read more posts about the Take Control of Your Internet Marketing membership program:
Photo on Flickr by Linda Aslund