Comments on: Customer Service: Your Only Sustainable Competitive Advantage in a Big Box World

By: Judy Schnable

Judy Schnable — Mon, 06 Aug 2012 00:20:50 +0000

Loretta,
My husband and I work on maps of our area. What part of Norfork do you tour guide. Would love to “noodle” with you personally, about the area. If you’d be interested, please start a dialogue @my e mail address. dschnable@centurylink.net Thanks

By: Joanne Steele

Joanne Steele — Sun, 22 Jul 2012 03:35:40 +0000

Don’t ya just love all these great examples of customer service and marketing! Keep’em coming! These provide as much insight as my post!

By: frances

frances — Sat, 21 Jul 2012 15:39:04 +0000

Yes, the advantage we small businesses have is all the above, service, mermories as Loretta Zortman pointed out & farmer’s market examples pointed out, and so much more. In my mind out here in Idaho it all boils down to narrative, which is dialog with those that enter our shops/endeavors. We have stories to tell, information to share, all the while underneath it all runs the current of selling, often indirect, which makes connections which makes sales. We’ll always have that advantage over bigger businesses. Spending time does bring the dime!

By: Sharon Roberts

Sharon Roberts — Sat, 21 Jul 2012 14:22:58 +0000

Nice article. I agree one on one customer service is where small business can shine.
We can be the information source for our guests/customers to save them time and get them exactly what they need.

By: Kim Phillips

Kim Phillips — Sat, 21 Jul 2012 13:25:48 +0000

Lucid Marketing is a one-person shop (me) that provides high-level marketing strategy, social media, content management, branding and web graphics to other small, local businesses. I am located in Kingston Springs, Tennessee (pop. 3,000) and bring 30 years of marketing experience to helping other small businesses, without the expense of an advertising agency. More at http://www.getlucid.net …

By: Loretta Zortman

Loretta Zortman — Sat, 21 Jul 2012 12:46:52 +0000

Just a small resort owner on Norfork Lake in Arkansas with cabins and a boat dock — but I feel I’m setting the stage for folks to make life-long memories with their loved ones. I’m helping them Ctrl-Alt-Delete — and reboot their life. I’m a “tour guide” just trying to assist in delivering incredible Ozark experiences. Sometimes people need a little reminder how to focus on what’s really important in life: Family, friends, and enjoying life’s simple moments.