It’s been a big week! Take a tour of relevant blog posts I wrote for other blogs: Email Marketing: a Friendly Note That Generates Sales. This is a nice overview of the how and why of email marketing.
Then, check out, Do Your Micro Businesses Know About The Zero Moment of Truth? This blog post for the California Association of MicroEnterprise Opportunity introduces ZMOT to microenterprise associations who serve small local businesses. The points are valuable for both business development folks and the businesses they serve.