Rural Tourism Marketing Tip: Save Money By Ditching Your Print Ads

July 12, 2010

It’s heresy to say it, but current economic conditions are forcing the issue. Get rid of your expensive print ad campaigns and embrace new FREE options.
Your customers are turning away from anything paper as they make travel decisions and so should you. They are looking online for almost everything.
Your customers are even turning away from [...]

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Is Your Rural Tourism Business Up 17% This Year?

July 8, 2010

I heard a report on National Public Radio several days ago that travel is up in the United States by around 17%. According to the American Automobile Association, people are traveling by car in greater numbers, which should be good for rural communities.
So, the question is, are you seeing an increase in your tourism business [...]

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Rural Tourism Marketing Tip: Know What Women Want

July 6, 2010

Paco Underhill, noted marketing expert spoke on Tuesday’s Talk of the Nation on NPR about his new book, What Women Want: The Global Marketplace Turns Female Friendly.
Rural tourism businesses need to take note. Anyone who has read this blog, signed up for my e-book, Marketing For Free in 2010 or heard me speak knows that [...]

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Loyal Repeat Customers: A Result of Focused, Superb Customer Service

July 5, 2010

Superb customer service in rural tourism towns should be a no brainer, but it isn’t. I became aware this weekend of two instances in small towns where “policy” trumped customer service.
Big franchise operations need “policies” to make sure that the cookie cutter in Spokane, Washington looks exactly like the cookie cutter in Buffalo, New York.
Businesses [...]

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Rural Tourism Marketing Tip: Pay Attention to Yelp

July 1, 2010

In May, 2010 over 32 million people visited Yelp.com to read reviews and comment on their experiences in businesses all over the world.
Do you know what’s being said about your business??
Have you “claimed” your business on Yelp?
Have you taken a few minutes to add pictures, specials and coupons to your free listing?
Here’s why Yelp is [...]

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