Why Small Town Tourism Businesses Should Be Collaborators NOT Competitors

March 1, 2010

For tourism to work in a small town, get over the idea that any other business is  a competitor.
Here’s why:
Tourism is about giving visitors lots of choices. A town with ONE lodging and ONE restaurant and ONE gift shop and ONE adventure business will always be small beans.  Their share of the tourism pie will [...]

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4 Steps To Organizing Lists and Notes, For Small Business Mavens

February 26, 2010

As a small business owner in charge of everything and doing everything, you probably rely heavily on LISTS. You make them on yellow pads, you keep them in your pda, you write them on paper napkins in restaurants, you jot them on backs of envelopes.
And then you spend valuable time looking for them…
I promised you [...]

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Write Effective Newsletters Your Customers Can’t Wait to Open

February 25, 2010

First off, every small tourism business should be sending out at least a monthly email newsletter.
Everyone likes to receive good, juicy, interesting email. We like it almost as much those snail mail letters we used to get from close friends and loved ones.
It is that anticipation of interesting news, feel good messages, surprises and delight [...]

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How To Welcome a New Business to Your Small Town

February 23, 2010

Most small towns are delighted to see a new business open. The chamber of commerce holds a ribbon cutting that is published in the newspaper, and everyone keeps their fingers crossed that this small business will succeed.
Here are some extra things a chamber of commerce can do to help that dream of success come true.
Provide [...]

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Rural Tourism: It’s Our Time!

February 22, 2010

Is your town  considering a tourism option to diversify your economy? Check out my guest post at the Nebraska Center for Rural Affairs.
Rural Tourism: It’s Never Been A Better Time to Be A Small Town

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