Why Small Local Businesses Are Better At Facebook Than Big Business

April 10, 2012

Social Media is making life difficult for big brands. Big business is used to ad campaigns that move public opinion in massive ways – million dollar Super Bowl ads and extravagant events to roll out new product lines. Social media is about moving one person at a time to take one action at a time [...]

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Pinterest for Business and For Fun

March 27, 2012

Today I want to introduce you to Pinterest, the latest, hottest social networking platform on the web. If you are leery about Twitter and exhausted by the demands of Facebook business pages, Pinterest might be just the ticket for hanging out and getting into the true spirit of social networking. You’ve heard that social networking [...]

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Google+ – It’s Time for Small Local and Rural Tourism Businesses to Take a Look

March 21, 2012

I’ve had a number of emails over the past six months asking why I haven’t written a post about using Google+. I mentioned Google+ in this post: Battle of the Titans: Google+ One Button vs. Facebook’s New Subscribe Button (sorry about more titans battling – I just love sumo wrestler images!) but have been waiting [...]

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Search Engine Marketing vs. Social Media Marketing – What’s a Local Business to Do?

March 13, 2012

Since Take Control Of Your Internet Marketing opened, members have asked some questions  about  search engine marketing vs. social media marketing. Why did I focused first on search engine and review site marketing in the first module, and touched on social media in the second module only after another significant series on connecting with customers [...]

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Being Unpopular Is Your Best Business Strategy

March 6, 2012

Another week passes by w/o talking about Take Control of Your Internet Marketing! How about just going there, reading and subscribing… I discovered something I just can’t help but share today instead of my third installment about Take Control. Last week Sonia Simone at Copyblogger wrote about a new book by Erika Napoletano called The [...]

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