Is Your Small Business Website Speed Driving Customers Away?

June 15, 2016

A study conducted by PhoCusWright Inc. for Akamai Technologies looked at how website performance affected important things like consumer usage, loyalty and repeat business. Here are a few of the results that impact you: 57 percent of online shoppers will wait three seconds or less before clicking away from a website. Younger consumers are even […]

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Why Rural Tourism Needs and Deserves Governmental Help

May 17, 2016

We rural communities and tourism related businesses have heard all the same arguments in our own corners of the globe. Why aren’t your businesses open when I’m here? Why don’t you do something about the way your town looks? Why doesn’t your town do a better job of marketing itself? Why do you expect the […]

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What the Heck are Keywords and Why Should a Small Business Owner Care?

April 1, 2016

I was recently working with a small business owner, helping him to learn how to optimize his website. I suggested that his next step was to make a list of keywords to use as he updated the written content. There was a fairly long silence and he asked, clearly with some embarrassment, “Could you explain […]

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THE BIG SECRET to Successfully Marketing your Small Tourism Business

January 18, 2016

This weekend I read something from my favorite online marketing and copywriting guru, Sonia Simone, that takes the idea of marketing to customers’ needs to a whole new level. She declared that ultimately, we buy because it makes us feel better about ourselves. “Wow,” I thought. “It can’t be that simple!” I tried it out […]

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